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May 1, 2026
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3 min read
When is a pivot not a pivot? | Is Claude's new Opus 4.7 really no good? | AI-driven personas (webinar) | You're the bread in the AI sandwich | Do birds have accents?
Apr 17, 2026
2 min read
Guardian AI apps launched | Clothing brand rejects AI | Are you using 'risk free bias'? | Mark Ritson's shocking survey stats | Quallies hit back at Anthropic's 'qual' study
Apr 3, 2026
6 min read
A must read for marketers | What now for social media? | What about these oil prices? | Stock market trends - a historical source? | Why we're using AI wrong
Mar 20, 2026
5 min read
Claude vs The Pentagon - ChatGPT vs Search - Are research suppliers all the same? - The latest on SEO - The one thing that drove Canva's success
Mar 6, 2026
Strategy, SportsTech, CMO metrics, Skyscapers and ethics in AI.
Feb 20, 2026
Will it actually EVER stop raining?
Feb 6, 2026
4 min read
New diagnostic tool announced + 5 Things to interest you today
Jan 23, 2026
What have I been doing for the last 133 days except NOT sending out newsletters? Find out...
Sep 12, 2025
New format continues - thoughts on the concept of empathy and 5 interesting things for you to take away
Sep 3, 2025
A quick update and an apology for the lack of '5 Things' recently (and also today)
Jul 11, 2025
It was never just ‘speed’, always about ‘velocity’ | Are you a winner? | Your customers don’t talk like you do | Know your strengths well enough to StandOut? | John Oliver on AI slop!
Jun 27, 2025
The emotional side of customer experience | Let’s grow with velocity, not speed | How much is ‘brand’ worth? | Are you on the light side or the dark side of the force? | Need a ‘Customer Power Hour’?
Jun 11, 2025
8 min read
Looking for your beachhead? | Who is your customer obsessive? | A different way to look at raising investment | On-boarding: an opportunity | The hidden cost of AI coding
Apr 25, 2025
Are you right for the resistance? | What’s really going on with AI? | We need to talk about brand | ‘How to run research’ is now -50% off | Gen X - a deep dive
Apr 11, 2025
Do we really need all this protein? | WTF is ‘Customer discovery’ ?! | Why are AI startups not working shorter hours? | Finding people for your research | Improving air pollution has ‘unmasked’ global warming
Mar 21, 2025
We need to talk about masculinity | Using research to drive PR | Revealed! How the UK tech secretary uses AI | Does life always have to be about convenience? | Is your sales effort lacking ‘buyer-isms’?
Mar 4, 2025
Including: The ‘insight multiplier’ effect - 54% of founders experience burnout - Survey question writing tips - Startup school: Google on gen AI - Bringing certainty to the chaos (webinar recording)
Feb 14, 2025
The Valentine's Special! 5 pieces of my own content, especially for you xxx
Feb 7, 2025
Including: 400k AI tools at your fingertips! - Traffic is down, revenue is up? - Deepfakes get... deeper - Prompt writing by a prompt engineer - Does Quantum mean the end of Crypto?
Jan 31, 2025
This week it's just 1 thing - the announcement of a new webinar in Feb. 5 Things will be back to normal next time.
Jan 23, 2025
Including: Time to scrap the marketing funnel? - 10 startups 1 year - Is research a cost or an investment? - Has Musk been snubbed by Stargate? - The difference between branding and marketing?
Jan 16, 2025
Including: AI-powered A/B testing - Sports tech predictions for 2025 - Can you really trust (me)? - Book club: They Ask, You Answer - Save the date: 14th Feb ❤
Jan 8, 2025
Including: Ads made by AI are annoying and confusing - Raise your pitch deck - Can ChatGPT replace customer interviews? - How much does research cost? - Help me by answering these 2 questions
Dec 5, 2024
Including: 12 days of OpenAI - The Sifted 250 - EU-Startups Summit 2025 Pitch Competition - What is customer discovery? - Quality scores for AI models
Nov 29, 2024
Including: In a video call Pickle? - 'Synthetic' vs human research participants, who wins? - Ready to kill your product roadmap? - New £50m equity fund for Bristol, Somerset, Wiltshire - How niche can you niche?
