5 Things
From Gideon Barker, founder of Customer iQ. View the newsletter archive.
Hi {{ First_name | reader}}
World Cup fever got you yet??! Maybe not quite, we are only two games in. But I happened to love the atmosphere watching the opening game at the Estadio Azteca in Mexico City yesterday. Mexico, for me, is a great country to host (memories of World Cup ‘86 still linger!).
New email format today - I am trialling this for the next few issues. Your 5 Things are now more of an integral part of the email flow. Any feedback gratefully received.
BTW, all images in today’s newsletter have come from Vecteezy - big thanks to them.
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ONE:
CMOs, do you need a new playbook? Then this article may be the one for you: ‘The First 90 Days Is a Lie’ from Behind the CMO.
My thoughts on this are outlined below…
TWO:
Relax everyone, Sam Altman now says the ‘jobs apocalypse’ now (probably) won’t happen. Why so? Read more in Time magazine.
The story of AI - its adoption and impact still really fascinates me…
THREE:
Are you in the SW? Are you in tech? Then you might want to apply for a Tech South West Award! You’ve one month left to get your submission in - apply here.
FOUR:
Are you feeling sceptical around the upcoming SpaceX IPO? If not, maybe you need to watch a recent interview with Quinn Slobodian (author of ‘Muskism’) on DemocracyNow!
FIVE:
Creative work - World Cup frenzy! Nike’s ‘Rip the Script’ rips it up with 75m YouTube views in 6 days vs 6.9m for ‘Backyard Legends’ by Adidas.
And, of course - COME ON ENGLAND!! Without doubt, it is most certainly coming home in 2026 - 60 years of hurt is starting to get really painful.
CMOs, do you need a new playbook? Then this article may be the one for you: ‘The First 90 Days Is a Lie’ from Behind the CMO.
Relax everyone, Sam Altman now says the ‘jobs apocalypse’ now (probably) won’t happen. Why so? Read more in Time magazine.
Are you in the SW? Are you in tech? Then you might want to apply for a Tech South West Award! You’ve one month left to get your submission in - apply here.
Are you feeling sceptical around the upcoming SpaceX IPO? If not, maybe you need to watch a recent interview with Quinn Slobodian (author of ‘Muskism’) on DemocracyNow.
Creative work - World Cup frenzy! Nike’s ‘Rip the Script’ rips it up with 75m YouTube views in 6 days vs 6.9m for ‘Backyard Legends’ by Adidas.
Have you assessed your market orientation and level of customer-centricity lately? No?
Then get your Customer iQ score - takes 2 mins, find it here.
