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Why the important stuff never gets done
If brands are all about trust, then how does AI fit into brand building and brand communication?
So is this the end then?
Brand
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Think your brand is different to the rest? Your brand is not different and here's why.
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Ritson on dynamic pricing | How we're really using AI | What are you doing about 'zero click' content? | EV growth vs big EV SUVs | Creative: ice-dancing chicken drumstick
A new playbook for CMOs | The AI 'jobs apocalypse' might not happen | Apply for South West Tech Awards | Sceptical about the SpaceX IPO? | Nike's World Cup ad rips it up
Pope Leo's 42,000 word letter on AI | Are AI layoffs actually working? | How crucial are humans to the AI transformation? | Community marketing that really works | A very purposeful networking event in Bristol
Peleton's new creative direction | Workers are ahead in AI | Effectiveness & efficiency in marketing | AI Tool Poisoning | When writing began
When is a pivot not a pivot? | Is Claude's new Opus 4.7 really no good? | AI-driven personas (webinar) | You're the bread in the AI sandwich | Do birds have accents?
Guardian AI apps launched | Clothing brand rejects AI | Are you using 'risk free bias'? | Mark Ritson's shocking survey stats | Quallies hit back at Anthropic's 'qual' study
A must read for marketers | What now for social media? | What about these oil prices? | Stock market trends - a historical source? | Why we're using AI wrong
