Looking for your beachhead?

Here’s another article from the insightful Jeroen Coelen on why many founders get their beachhead audience wrong (beachhead being your initial target audience when you’re starting up). There’s some great stuff in here, worth a look 👀

Who is your customer obsessive?

I’ve started doing more video on LinkedIn to share more human-created content (I know, I am sorry). Here’s a quick video asking what I think is an important question… who in your business is the customer obsessive? If you don’t have one, can you find one?

A different way to look at raising investment

Caveat: I have no direct experience of raising investment but I really liked this article and its counter-intuitive take on how to raise. Worth considering if you’re in fundraising mode, or soon to be.

On-boarding: an opportunity

I have a strong feeling that most tech brands get their on-boarding wrong. Nothing to back that up aside from my own experience and a hunch. But, that critical step from initial sign-up to ‘eureka!’ moment at the realisation of value is soooo critical. Is enough effort and, crucially, insight being put into the design and execution of on-boarding?

The hidden cost of AI coding

I came across this article via the AI Valley newsletter. An interesting introspective on how, by outsourcing our thinking, deep work and flow, we may become somewhat ‘less’ than we were previously. I think this applies to lots of us - example here is from a developer.