5 Things 06.03.26

Strategy, SportsTech, CMO metrics, Skyscapers and ethics in AI.

Author

Gideon Barker
March 06, 2026

5 Things

From Gideon Barker, founder of Customer iQ. View the newsletter archive.

Your selection of 5 Things for this week:

  1. Less than 5% of businesses have a clear strategy but 95% believe they have one. Read about this and other articles on strategy from Alex Smith.

  1. AI with morals? Anthropic appears to be having some ethical issues with the Pentagon over the use of Claude for “autonomous kinetic operations … without human intervention”. Read more via the BBC website.

  1. What are the 3 killer metrics every CMO can’t be without? Thinking beyond CAC, CLV and ROMI. Check out my LinkedIn post to read more.

  1. Skyscrapers beware! The more extreme weather we’re experiencing due to climate change is having an impact on building design in order to avoid disaster. Read more via The Conversation.

  1. Sports is an area rich in innovation - even Burnley FC has its own innovation hub. Interested in SportTech? Then explore the SportsTechX innovation hub.

Don’t forget to check out our Customer iQ diagnostic tool to find out more about how customer-centric you really are!

Thanks for reading 🖖