Today’s 1 Thing: does brand differentiation really exist?

Hi {{ First_name | reader}}

It’s been a while. I took break from the newsletter over the summer. Back now and back better. The 5 Things newsletter has shedded 4 of it’s things and is now just 1… Thing.

One topic, one trend, one point of view etc, but now with a deeper take and (arguably) a more valuable experience for the reader.

The first 1 Thing, as you may have already gathered, is on brand differentiation. Specifically, does it really exist? (Short answer is no, long answer explains why).

Let’s dig in…