5 Things
From Gideon Barker, founder of Customer iQ. View the newsletter archive.
Hi {{ First_name | reader}}
Every time I sit down to write this newsletter I realise the world has become a little (sometimes a lot) more chaotic and uncertain than it was two weeks earlier. And today is no exception - we now have UK government in leadership turmoil to add to the Cauldron of Chaos.
So I wanted to write today about how we manage to live well within uncertainty. But first, an update on my experiment from last time…
To read the full version of this email, please subscribe to the 5 Things newsletter.
Your selection of 5 Things for this week:
Peleton have taken a new, different, interesting, clever (?) creative route with their ‘Renaissance Man’ ad - find out all about it and watch it by visiting Marketing Brew.
Your workers are waaaay ahead of your company when it comes to using AI - that’s what Microsoft tell us in their 2026 Work Trend Index (note, they surveyed real people, not synthetic people!). Via The Neuron.
What does effective marketing look like at a time when Marketers are being asked for greater efficiency? How should I know!? You need to watch the recording of this MarketingWeek webinar to find out.
You finally deal with phishing and now you have ‘AI Tool Poisoning’ as a rising threat. Read all about it - and how to deal with it - in this Crowdstrike blog.
For those of you who worry humanity will totally lose it’s ability to write as a result of gen AI, it’s worth pondering on where writing all began (c.5,300 years ago apparently!) via this NewScientist article.
And, now you have a couple of minutes to spare before that next thing you have to do? That next meeting?
Time to get your Customer iQ score - takes 2 mins, find it here.
Thanks for reading 🖖
