5 Things
From Gideon Barker, founder of Customer IQ
Hey there
I'm going back to the tried and tested newsletter format of '5 Things' - a format I used a while ago which hopefully still works.
pmf, nailed?
There is soooo much available on what product-market fit is, how to get there, how to measure it etc. I really like this approach from Jeroen Coelen in his recent substack. It really nails pmf in my view.
Tackling zero-click web
Rand Fishkin is a huge figure in SEO and now in audience research with his fab tool SparkToro. Here's his view on how to deal with zero-click, traffic-less web
purpose WITH profit
Paul King is a CFO turned consultant who now helps client understand the links and connections between purpose and profit - ie they work together, not against each other
It's Bugle Time 📯
Briony Phillips has launched a new newsletter, The Bristol Business Bugle. Loving it so far. If you're in Bristol or surrounding area, check it out.
Why bad survey questions matter
This retail giant - valued at $21,000,000,000 - asks some awful questions to its customers (but can you guess who it is?). Why should we care?
Thanks for reading!
